Monday 19 July 2021

Introduction to Survey Research l Survey Research Characteristics l Advantages and Disadvantages of Surveys l Types of Survey Methods l BS English Research Methodology l MA English Research Methodology

What is Survey or an inquiry?
A survey technique is a process, tool, or methodology used to gather data by asking a collection of people questions. In general, it facilitates communication between study participants and the researcher. Depending on the research kind and data type, survey methods may be qualitative or quantitative. Design and administer a Formplus online survey to collect statistical data from responders. You may do a face-to-face interview or a focus group. Surveys have proved to be one of the most successful research techniques. As a result, it may arrive at a valid and objective judgment.

Survey Research Characteristics: 
Systematic: 
This means that it is usually carried out using empirical methods and in accordance with certain processes.

Replicable:
In survey research, using the same methods over and over again often results in findings that are similar.

Type: 
Survey research may be conducted in a variety of formats (offline and online), as well as via organized, semi-structured, and unstructured interviews, among others.

Data: 
The information gathered via survey research is mostly quantitative, with some qualitative information thrown in for good measure.

Advantages and Disadvantages of Surveys

Advantages of Surveys
  • Easy to administer.
  • Can be created quickly (compared to other data-collection methods)
  • Affordability varies on survey mode.
  • Online, mobile devices, mail, email, kiosk, or telephone remote administration.
  • It may decrease or eliminate geographical dependency.
  • Ability to gather data from many responders
  • Questionnaires provide considerable data analysis flexibility.
  • Advanced statistical methods, including the capacity to examine numerous variables, may be used to evaluate survey data using survey software.
  • Various data may be gathered (e.g., attitudes, opinions, beliefs, values, behavior, factual).
  • Standardized surveys are generally error-free.
  • Disadvantages of Serveys 
  • The reliability of survey data may be affected by:
  • Respondents may not feel compelled to be truthful.
  • Respondents may be reluctant to provide negative responses.
  • Inattention or boredom may lead respondents to forget their reasoning for a given response.
  • Closed-ended questions may be less valid than other question kinds.
  • Non-response data mistakes may occur. Respondents to a survey question may vary from those who do not answer, producing bias.
  • Respondents may perceive survey question choices differently, resulting in ambiguous results. For example, the response choice "slightly agree" may imply various things to different people. Not all response choices are ideal. “No” if the option “only once” is not available.
  • Customized surveys may include certain kinds of mistakes.
Types of Survey Methods
  • Interviews   
  • Advantages of Interviews
  • Disadvantages of Interviews
  • Survey or Data collection
  • Advantages of Surveys
  • Disadvantages of Surveys
  • Observation 
  • Advantages of Observation Method
  • Disadvantages of Observation Method
  • Focus Groups
  • Advantages of Focus Groups
  • Disadvantages of Focus Groups
Interviews
As part of survey research, the investigator facilitates a conversation with the participant to gather important information. This conversation may take place in person, over the phone, or through video and audio platforms. During an interview, the researcher has the opportunity to connect with the study subject. The interviewer (researcher) gains more insight into the research participant's information.

Advantages of Interviews:
Face-to-face interviews enable you to record nonverbal cues that provide context to the interviewee's answers. For example, the interviewer may behave a specific manner to indicate discomfort with a given question.
Interviews are a more versatile survey technique. With semi-structured and unstructured interviews, you may tailor the discussion to the situation.

Disadvantages of Interviews:
Particularly when you have to interview a big number of individuals, it is both costly and time-consuming.
It is susceptible to researcher bias, which may have a negative impact on the quality of the data collected at the conclusion of the procedure.

Surveys:
A survey is a tool for data gathering that includes a series of written questionnaires to answer based on their knowledge and experiences. It is a common data collection method that enables you to obtain research material from a specified group of respondents.You will discover various kinds of questions depending on the research background and the type of information you want to obtain in a survey. 

Surveys occur in two forms: paper and online. Traditional data collecting methods such as paper surveys are subject to data loss. Paper forms are also difficult to manage.

For online surveys, data collecting systems like Formplus are used. There are form builders on these sites that allow you to design your survey from start. On Formplus, you may also discover online survey templates.

Advantages of Surveys
Surveys enable you to collect data from a big sample size. So your research results are more valid and accurate.
A survey is typically less expensive than other research techniques.
Neither the researcher nor the respondents find it difficult.

Disadvantages of Surveys
Survey response bias may skew study data validity.
High survey dropout rates may also reduce the number of answers.

Observation
Observation is a technique of collecting data through observing the activities and behaviors of study participants in their surroundings. According to your study goals, this qualitative research technique enables you to obtain first-hand knowledge about research participants.The researcher is completely separated or absorbed from the study environment. The subjects are totally oblivious of the researcher's presence, allowing them to interact with their surroundings normally. Consider it a distant observation. Although minimal contact with the participants is required using the observer as participant approach. Participants are acquainted with the researcher and the study's aims and objectives.
In this case, a researcher might travel to a school to observe how kids interact with one another during school activities, as an example. In this instance, the students may be completely aware of the study process, despite the fact that they may not have any direct interaction with the researcher in question.

Advantages of Observation Method
It is one of the most straightforward techniques of data collecting since it does not require specialized knowledge or experience in the majority of instances.
In order to develop a viable research hypothesis for your systematic study, you should use the observation technique. You may examine this theory via experimental study in order to get reliable results.

Disadvantages of Observation Method
When participants are aware that they are being watched, they may behave in a different manner, which may have an impact on the veracity of the information you collect.
Given that the observation is carried out in the participant's natural context, which is a setting in which there is little or no control, the results of this procedure are not particularly trustworthy.

Focus Groups
It's an open discussion with a small group of carefully chosen participants who contribute research data. The chosen participants are a portion of your current study and should represent various groupings.
In a focus group, the researcher may serve as the moderator and lead the discussion. The facilitator ensures that the overall talks are in accordance with the study goals and objectives and reduces bias.
Focus groups are an excellent and cost-efficient data collecting technique for broad and varied study populations. Your focus group should include 6-10 members, including the moderator.

Advantages of Focus Groups
Focus groups are open-ended, allowing you to explore a range of views and ideas.
Other important aspects may not have been addressed in the systematic investigation.

Disadvantages of Focus Groups
Insincere communication compromises the validity of the whole process.
The views of others in the group may readily sway participants.

Conclusion
Many survey techniques can help you collect, evaluate, and handle data efficiently. In this post, we examined interviews, focus groups, and the observation technique.
As we've demonstrated, each survey technique has advantages and disadvantages. Your decision should be based on the kind of study you're doing and what you want to learn. However, some of these techniques are more suited for quantitative data gathering than others.

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